Double 11 enters the final sprint, and the demand for autumn and winter clothing continues to be released. On November 10, the Douyin Mall’s Double 11 clothing trend brands were released. Six subdivided lists of women’s clothing, men’s clothing, children’s clothing and children’s shoes, underwear accessories, sports shoes and boots, and luggage and equipment were released at the same time, showing hot trends in the pan-fashion consumption field.
01 Trending Women's Clothing
The changing seasons of autumn and winter add cooling nodes, and winter clothing has become the main force in women's clothing consumption. On the trending women's clothing list, AP, MSBEAST/Miss Beast, and RENATHING rank among the top three. “Watching both warmth and beauty” is becoming a new proposition for women’s winter clothing consumption. The daily use of fur and the design upgrade of tailoring have directly led to the explosion of high-end women's clothing categories.
02 Trending Men's Clothing
Men's clothing consumption preferences are shifting from "wearable" to style and scene. On the trending men's wear list, MBNL-F/Qin Lei, Hanshi and JY GTAL took the top three spots. Men's clothing is also evolving towards "both warmth and fashion". Take the top-ranked Qin Lei men's clothing as an example. The popularity of its show models and high-customer items is becoming a new opportunity to boost the growth of men's clothing business.
03 Trending children’s clothing and shoes
Parent-child consumption places more emphasis on trust and companionship, and this trust first falls on “people”. On the list of trending children's clothing and shoes, Chenchenma, Mai Maiqiu, and YUNERMA/Yoonerma are ranked TOP3. Visible daily wear and understandable experience in raising children are more convincing to parents than fabric indicators.
04 Trending Underwear Accessories
With the change of seasons, the demand for warmth and comfort is concentrated, and the selection of personal-fitting categories has become more stable. On the list of trending underwear accessories, GRACEWELL/Tingmei, Ufeel, and Kola Kola rank in the top three. Close-fitting items that can balance warmth and comfort are becoming the key to motivating consumers to repurchase.
05 trend shoes sports
Commuting and light outdoor wear go hand in hand, and sports shoes and clothing are breaking the limitations of a single scene. On the list of trending footwear sports, Chen Xiaoliu, an ode to/安欧Rabbit, and HERDE PEOPLE/Herder are among the top three. From shoes to sportswear, multi-scenario adaptability that can be worn at work and on the weekends has become an important consideration for consumers when making purchases.
06 Trending luggage and equipment
Daily travel and outdoor scenes are superimposed, and bags are being upgraded from functional equipment to fashion accessories. On the list of trending luggage and equipment, CEFIRO, LESSCHIC, and CK&WQ rank among the top three. This means that practicality is no longer the only consideration. Fashion attributes that can match outdoor trends and daily wear are becoming an important basis for consumers to purchase luggage and equipment.
As the countdown to the last two days of Double 11 begins, Douyin Mall will continue to use consumer coupons, traffic resources and intelligent management tools to help brand merchants seize dividends at the last node and achieve the ultimate explosion of Double 11 business.
Leifeng.com Leifeng.com (public account: Leifeng.com)
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