Issued on: 30/09/2026 - 12:35

In the last ten years, South Korea has established itself as a powerhouse of beauty and cosmetics. But, behind the innovative creams, serums, and treatments that have allowed so-called K-beauty to conquer the world, Korean society has also felt the impacts, and people now face rising social pressure to conform to new beauty standards. France 24’s Christina Yoon, Mélodie Sforza and Jan Camezind Broomby sent this report from Seoul.

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