ChatGPT has launched a function similar to Google business profiles, which can also be claimed by Taiwanese merchants. AI agents that can talk to customers will be opened to the United States first. (Preliminary summary: OpenAI failed products & transaction inventory: Sora is closed, adult mode is delayed, shopping function is removed, Nvidia's investment shrinks...) (Background supplement: ChatGPT advertising will be launched today: you can invest for 8,000 yuan, e-commerce and travel first) You can now claim your own business profile in ChatGPT, change your information, upload product prices and inventory, and see how many times you have been mentioned. OpenAI launched the "Businesses in ChatGPT" test version (beta) in an official announcement on November 10. Foreign media compared it to Google's business profile. American e-commerce and online service merchants can also open an additional AI agent to answer questions on their behalf, and can also use it to receive ChatGPT advertisements. Taiwanese merchants can claim files, but AI agents are not currently available. What can merchants do? ChatGPT will always mention the merchant in the answer, regardless of whether the other party participates or not. Now merchants have an extra channel: enter the Business Hub (merchant management backend) to claim it, update key information by yourself after passing verification, and upload product information, including price and inventory, by yourself. After the claim is completed, a blue check mark will appear on the file, indicating that it has been claimed. (The screen after the merchant is claimed, you can then set up the AI ​​agent or manage the merchant information. Source: OpenAI) There is also summary data in the background: how many times the merchant has been mentioned, how many times the website has been clicked, and what topics are common in conversations that reference the merchant's website. However, data will not be displayed when the conversation volume does not reach a certain threshold, and OpenAI will not hand over the user's conversation content to the merchant. Who can apply? Can Taiwanese merchants use it? OpenAI said that ChatGPT has an open area and qualified merchants can claim it. Taiwan is within the service area, so Taiwanese merchants can apply according to the official statement. The condition is that it must be the merchant himself or an authorized representative. In the initial stage, only merchants with websites will be open, and they must pass OpenAI's verification and integrity review. The results depend on the industry and location. Benji Shomair, vice president of monetization at OpenAI, said at a media briefing on November 9 that merchants of different types and markets will use different verification methods, and the specific process has not been made public. OpenAI corporate customers and advertisers can directly go to the business window to claim it, while Shopify merchants can connect to the store from the backend to speed up verification. Business Agents are another story. When users see a merchant in ChatGPT's answers, they can click in to view the merchant's profile; if they have an agent, they can also start a conversation, such as asking what is the difference between two products and which one is suitable for them. However, this function is currently only open to qualified e-commerce and online service merchants in the United States. OpenAI said it will be expanded to more markets and merchant categories in the future. Passing the verification does not necessarily mean that it can be opened. OpenAI will decide based on the merchant category and purpose. Will ChatGPT’s recommendations be bought by merchants? Claiming itself cannot buy ranking. OpenAI states on the product page that ChatGPT still makes its own recommendations and comparisons, and claiming does not guarantee a higher ranking or more sales. Agent conversations are clearly marked and separate from the user's original ChatGPT conversation and from ChatGPT's own independent responses. Businesses have to spend money on advertising. They can sponsor their own agency and use it as a traffic destination for ChatGPT ads, and the sponsored placement will also be marked. The agent use policy instead sets out several lines: it must show that it is an AI representing the merchant, and cannot pretend to be an independent consultant, a real person, or appear to be endorsed by OpenAI; it cannot pressure sales or create a false sense of urgency; it cannot require high-risk personal information such as health information, identity documents, and financial account passwords. This step needs to be viewed in the context of March. OpenAI launched Instant Checkout (on-site checkout function) in September 2025, allowing users to check out directly in ChatGPT and OpenAI commissions. However, in March this year, it announced that it would no longer regard it as an independent function, and would instead allow merchants to use their own checkout process to focus on "helping people find products." After retreating from the checkout counter to the entrance, after gathering the merchant files, data, agents and advertisements, OpenAI wants to sit where Google has been for the past 20 years. Related reports: Airbnb said that AI-guided bookings are very few, and will launch its own AI agent ChatGPT next year to go online for virtual try-on: you can preview outfits by uploading selfies, and collect items with one click. Anatomy of ChatGPT advertising mechanism: conversations are tags, quadruple encryption tokens, merchant SDK postbacks, and the OpenAI advertising stack has taken shape. ChatGPT will also jump ads when generating pictures: the United States will test it this month, and Taiwan will not see it for the time being. After Amazon blocks Meta Muse, Shopify Rushing for cooperation: open one-click checkout for the whole site This article was first published in Dongqu BlockTempo "Dongqu Dongzhu - the most influential blockchain news media".