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In France, the person responsible for communications for Insubmissive France, a left-wing party led by Jean-Luc Mélenchon, published lessons from André Janones to guide militancy.
In Argentina, supporters of Peronism created a version of Lula's Army. And, in Colombia, a compliment from Gustavo Petro to the Brazilian deputy was responded to with an offer of help.
After the re-election of Luiz Inácio Lula da Silva, the mobilization organized by Janones began to be observed by sectors of the left seeking to face opponents on the networks.
Interest is already appearing in the creation of WhatsApp channels and in invitations for the deputy to share his experience.
Even before the second round, political scientist and Insper professor Leandro Consentino already assessed that his leading role in Lula's campaign had made Janones a reference for this way of doing politics within the left.
"This strategy on social media will be increasingly important, whoever the candidate is," he told BBC News Brasil.
In an article published on October 27, deputy Antoine Léaument, from Unsubmissive France, explicitly associated Mélenchon's campaign guidelines with "Janonism."
These include organizing a WhatsApp channel, distributing tasks to supporters and provoking opponents without expanding their publications.
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To do this, he recommends responding with screenshots, instead of sharing the original posts, and trying right-wing account blocking. Léaument states that the party is carrying out the mobilization via WhatsApp and offers a link to the channel.
The reference to Brazil also appears in the name of an Argentine initiative: Ejército del Peronismo, or Army of Peronism. The WhatsApp channel seeks to organize supporters for the 2027 presidential election.
In the description, the channel itself presents itself as inspired by Lula's Army and calls on participants to receive their "missions".
The repercussions also reached Colombia.
On October 26, former president Gustavo Petro praised in X the articulation promoted by Janones between activists on WhatsApp and mobilization on the streets. The Brazilian responded in Spanish and offered collaboration.
"I place myself at the disposal of Colombia, its people and the global left," he wrote.
The deputy also received an invitation from Mexican President Claudia Sheinbaum to visit the country and discuss joint actions, according to the Metrópoles website. The text also mentions an invitation for Janones to help Spanish Prime Minister Pedro Sánchez.
In Spain, the mobilization also appears on WhatsApp channels supporting Prime Minister Pedro Sánchez. One of them had around 41 thousand followers this Thursday (29). With fewer followers, the Ejército de Sánchez channel also presented itself as a voluntary initiative by supporters of the prime minister and declared inspiration from Lula's Army.
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'It is important to articulate networks and streets'
In Brazil, Lula's Army reached around 10.8 million followers on WhatsApp during the campaign. Janones used the channel to distribute tasks: sharing videos, promoting hashtags and inviting others to participate.
Instead of relying solely on a candidate's accounts, the campaign now relies on supporters who take messages to their own networks and in conversations with acquaintances.
For political scientist Tathiana Chicarino, coordinator of the Sociology and Politics degree at FESPSP (São Paulo School of Sociology and Politics Foundation), this action needs to be linked to in-person mobilization.
"It's important to always articulate networks and streets," he told BBC News Brasil.
She assesses that Janones could represent a change in the way the left does politics, but that the process involves other actors.
When analyzing the aggressive and provocative communication of the Brazilian campaign, Consentino identified an advantage in the possibility of speaking directly to voters. But he warned of the risk of leaving the debate on public policies in the background.
There are risks of making the campaign "much more personalistic", he said.
The problem, in his assessment, is privileging attacks that yield momentary gains without deepening the discussion of ideas and legitimizing a populist clash without space for the pluralism of ideas.
Chicarino, in turn, distinguishes the mobilization for an electoral decision from the construction of a lasting action.
When commenting on the tasks and urgent appeals distributed by Janones, he assessed that they work in the final stretch, but maintaining this pace in the medium and long term is limited.
For her, the sequence of orders to fulfill a mission or promote content "has little possibility of maintenance", she said.
Before Janones, California governor already used parodies against Trump
The search for strategies to compete for attention with the right had already led other politicians to adopt provocation, humor and platform language, before the recent expressions of interest in Janones.
In the United States, Gavin Newsom, governor of California for the Democratic Party and opponent of Republican President Donald Trump, began to imitate his rival's style on the networks in 2025.
His team adopted messages in capital letters and images that portrayed him as a larger-than-life figure, in a parody of Trump's communications.
In a post dated August 15 of that year, Newsom's office published a montage that imitated a Time magazine cover: the governor appeared wearing a crown, accompanied by the phrase "Long live the king", in English.
The BBC showed other images produced with artificial intelligence on the Americast podcast, such as his face on Mount Rushmore — a monument with the faces of former American presidents carved into a mountain — and the governor on horseback with a flag.
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