Did WhatsApp's SNS strategy contribute to Lula's reelection?
On the 25th, electoral authorities announced that leftist incumbent Luiz Inacio "Lula" da Silva (80) has been re-elected in the run-off of the presidential election in Brazil, a South American country. Lula's re-election was reportedly due to the WhatsApp channel led by Andre Giannonis, a member of the House of Representatives. The channel, dubbed "Lula's Army," gained more than 11 million followers between the first round and the run-off.
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On the 25th, electoral authorities announced that leftist incumbent Luiz Inacio "Lula" da Silva (80) has been re-elected in the run-off of the presidential election in Brazil, a South American country.
Lula's WhatsApp channel led by Andre Giannonis is said to be behind Lula's overturning of the results just three weeks after right-wing candidate Flavio Bolsonaro (45) won the first round.
The channel, dubbed "Lula's Army," gained more than 11 million followers between the first round and the run-off.
BBC Brazil's João Ferret explains Lianonis' social media strategy.
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