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Published on: 05/01/2026 - 3:51 p.m.

An earthquake is shaking the cinema industry: iQIYI, the “Chinese Netflix”, has unveiled its “Nadou Pro” project, an AI tool capable of generating a film from A to Z, even creating its own tailor-made actors. While the images of Brad Pitt and Tom Cruise have already been hijacked, an unprecedented wave of anger is stirring the actors. Good news a few days before the Cannes Film Festival: AI will never be able to replace the talent of a great artist, from Elsa Zylberstein to Gong Li, including Liu Yifei.

From May 12 to 23, the 79th Cannes Film Festival will celebrate world cinema. But, this year, the shadow that stretches over the Croisette is not that of the sacred monsters of the seventh art, but that of algorithms.

AI, however, allows tremendous travel in space and time, as we saw with “Napoleon III”, the prize for audacity, presented on April 22 at the World AI Film Festival (WAIFF) in Cannes, or with “The Silent Rift”, imagined by artistic director Laurie Zingaretti. If AI increases our imagination, “we will never be able to replace the actors”, believes Claude Lelouch, honorary president of WAIFF.

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